2009 – 2014 · New York City

We built technology that connected citizens with first responders during emergencies.

CiviGuard was an independent product development lab. Its work is preserved here as a record of what a small team, a clear mission, and the smartphones of the day could do.

NYC hurricane evacuation zones, as mapped by CiviGuard · 2012

60,000+ New Yorkers guided out of danger during Irene & Sandy
2 hurricane activations — Irene (2011) and Sandy (2012)
1 pilot deployment for the town of Manor, Texas
1 patent filed for a holistic Disaster Response System

Our story

From a summer directive to a deployed platform

CiviGuard began as an exponential-technologies research project at Singularity University. During the summer of 2009, our team at SU was given a single overarching directive:

Whatever you work on has to positively impact one billion people in ten years.

We debated a number of the world’s big problems and then narrowed down on disaster response.

Disasters displace or kill millions of people every year. Before, during and after disasters, resources are scarce, chaos is commonplace and communication is inconsistent. We saw a number of exponentially growing technology areas that could dramatically change that equation in favor of the citizens affected by these disasters. Mobile bandwidth was growing, smartphones were proliferating, sensors were getting smarter, and materials science was finally delivering production-ready breakthroughs.

The project team conceived of a ground-breaking disaster response platform that could deliver resources to the right people within four hours of a disaster occurring. The platform uniquely combined a number of rapid-response components:

  • Geo-stationary airships strategically placed around high-risk zones, capable of carrying large payloads, including drones and relief packs. The USAF used these airships to provide persistent “eyes in the sky” over conflict zones — swap the optics with payloads and you have a potential solution.
  • Medium-sized drones capable of precision-dropping food and medical supplies to stricken areas. We also explored disposable drones: lightweight airframes and basic propulsion capable of dropping their payload and then “soft-landing”, after which they could be serviced or disposed.
  • A medical triage kit with NFC bracelets, allowing first responders to rapidly geotag injured citizens, establish severity status and relay the information back to HQ so that airlifts could be smartly provisioned. The kit contained miniaturized sensor tech: portable ultrasound scanners, EKGs and pulse-ox sensors.
  • An intelligent Disaster Response System optimized for smartphones, ad-hoc networking and multiple levels of redundancy. The DRS platform enabled incident commanders to identify precise hotspots and understand where key resources were being administered. Most importantly, DRS let first responders and citizens on the ground report back their status, needs and progress.

Key members of the SU team jointly filed a patent for a holistic Disaster Response System — US 2011/0130636.

Over the short-term horizon, focus was essential. The team chose to realize DRS before all the other components, as it would have the biggest impact given the technology adoption curves of 2009. And that is how CiviGuard was formed: an organization focused on building and demonstrating the advantages of a bi-directional, real-time platform for disaster response.

CiviGuard’s platform was deployed in pilot mode for the town of Manor, Texas, a pioneering “Citizen 2.0” community. We then activated CiviGuard for Hurricanes Irene and Sandy, assisting 60,000+ New Yorkers out of danger by telling them which evacuation zone they were in and which shelters were close by.

The work

Evacuation Zone Locator

Designed to fulfill only the most essential use-cases in an emergency. Get context. Get help. Get safe.

The Zone Locator on desktop and mobile, showing a Zone 1 evacuation notice over a map of Lower Manhattan

HTML5 location let the app zero in on where a person stood — the denser the urban environment, the stronger the accuracy. People got information based on where they were, not a generic mass notification. For the first time, people in an emergency knew not just what was happening, but what their options were.

Here, a user’s location falls inside a mandatory evacuation order for New York City. In the context of a hurricane, that is the single most relevant piece of information: am I in danger here?

Zone Locator showing 'This location is in Zone 1 — evacuation is required' Zone Locator with active zones legend over the evacuation map

Location, then instruction

One screen: your zone, its status, and what to do next — built for stressed people on congested networks.

Status choices for sharing via Twitter A composed tweet carrying status and location coordinates

Social media integration

“Tweet your status” shared your last known coordinates with the message, so friends and first responders could locate you if you needed help.

Shelter details with a link to directions Directions to a shelter opened in Google Maps

Open data & map integration

Tap a shelter for details; “Get directions” launched straight into turn-by-turn routing — city open data, put to work.

Recognition

Noticed along the way

  • Entrepreneur Magazine — 100 Brilliant Companies, 2011Entrepreneur’s 100 Brilliant Companies, 2011
  • Gartner Cool VendorGartner Cool Vendor
  • GovFresh AwardsGovFresh Emergency Management App of the Year, 2011
  • TechCrunchFeatured at TechCrunch Disrupt
  • Inc. MagazineFeatured by Inc. Magazine
  • Singularity UniversityBorn at Singularity University, 2009

Also featured at Where 2.0 and Gov 2.0.

Team

The people

Founding team members